How to Use C.R.A.P. in Your Design [Infographic]
Robin Williams, author of The Non-Designer’s Design Book (not the furry comedian), outlines the four main principles of design using the acronym C.R.A.P. Contrast, Repetition, Alignment and Proximity....
View ArticleWhy Your Small Business Needs a Content Marketing Strategy
Maybe the term content marketing is brand new to you. Or perhaps you have a vague idea of what it is, but consider it to be one of those buzzwords that’s part of the latest trend in online marketing....
View ArticleTips for Designing a Good Business Logo
It’s good you’re doing some research on how to make a logo work for your business. By research, we don’t mean asking your brother-in-law’s nephew who took a class on graphic design for advice. And...
View ArticleThe Persuasive Punchline – How to Be Funny and Sell Stuff Too
What’s your favorite TV commercial? I’d be willing to bet it’s an advertisement that makes you laugh. However, some new research indicates “going for the funny” doesn’t mean you’ll boost sales any more...
View ArticleHow to Sell More By Not Selling at All
Have you ever heard someone complain that their fish is too fishy? Isn’t it ironic that people will order a plate of fish and hope that it doesn’t taste or smell fishy? Yet, can’t you relate? I...
View ArticleCopywriting That Can Make Customers and Clients Feel Terrible
It’s one of the very first thing we learn about writing effective sales copy. The word You is powerful…perhaps the most powerful word in your copywriting arsenal. It puts the reader inside your sales...
View ArticleBlack Hat SEO – Why Taking on Google is a Suicide Mission
Want to kill your website’s rankings in Google? Black Hat SEO tactics are the best way to do it. That’s because the shortcuts and spammy tricks used by black hats are like committing search engine...
View ArticleThe Customer Revolution – Why You Need to Make Them Your Most Trusted...
There’s a revolution brewing… Not long from now, your customers and clients will be taking over. You can either choose to be on their side, or you can choose to let your business sink into the oblivion...
View ArticleWhy You Should Stop Trying to Create Viral Videos
Is your business putting together a new video and planning to create something that goes viral on the internet? If so…you better keep your fingers crossed and turn to every superstition you can think...
View ArticleWhy Michael Wolff is Wrong About Print vs Digital Advertising
If you heard that Google won a contest with the prize of $1 million in print advertising, you’d probably have a good laugh. For one thing, Google winning a million dollars for anything is kind of like...
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